Super Bowl LVIII Rebrand

The Super Bowl, an annual pinnacle in American sports, is not just a football championship; it’s a cultural phenomenon that captures the hearts of millions. With a passionate fan base that spans the nation, the Super Bowl has become a unifying force, bringing people together for a shared celebration of athleticism and entertainment.

This year, the excitement reaches new heights as the iconic event descends upon Las Vegas, a city pulsating with vibrant energy that thrives on endless possibilities, excitement, entertainment, and limitless ambition. Vegas offers the perfect blend of world-class facilities, non-stop entertainment, and an electric atmosphere; making it the perfect choice to host the 2024 Super Bowl. The event promises an experience like no other, where the sports and spectacle collide in the heart of Sin City.

Project

Event identity design, style guide, look and decor.

Directed By

Joe Bosack